Meta Ads Pakistan

Facebook & Instagram Ads for Pakistan — reach 45 million+ users

Pakistan has 45 million+ Facebook users and 20 million+ on Instagram. Meta Ads let you target them with laser precision — by city, age, income, interest and behaviour. Lower CPMs than most global markets.

Start Meta Ads Meta Ads guide

✓ Facebook targeting ✓ Instagram Reels ads ✓ WhatsApp Click-to-Chat

Pakistan Meta Ads benchmarks

Average CPM (Pakistan)PKR 280–550

Average CPC (Pakistan)PKR 8–45

Video ad CPMPKR 180–320

Min. recommended ad spendPKR 12,000/mo

Best performing format (PK)Video / Reels

Ad types

Meta ad formats that work in Pakistan

Image ads

Simple, effective product or service ads. Best for awareness and direct offers. We include copywriting and design direction.

Video & Reels ads

Video ads outperform images 3x in Pakistan. Reels ads on Instagram reach younger Pakistani audiences at the lowest CPM. We provide creative brief and direction.

WhatsApp Click-to-Chat ads

The most effective ad format for Pakistani service businesses. A tap on the ad opens WhatsApp directly with your number. Highest conversion rate of any format in PK.

Lead generation ads

Collect name, phone and email directly within Facebook and Instagram without sending visitors to a website. Great for service businesses building a client list.

Retargeting ads

Re-reach people who visited your website but didn't contact you. The highest ROAS of any Meta campaign type — targeting warm audiences who already know you.

Catalogue & Shopping ads

Show your product catalogue dynamically to Pakistani shoppers most likely to buy. Ideal for WooCommerce and Shopify stores targeting Pakistani audiences.

Plans

Meta Ads management — PKR pricing

Management fee only. Ad spend billed by Meta (USD). We help you set up billing.

Meta Ads Starter

_PKR18,000

management fee / month

Facebook or Instagram campaign
Up to 3 ad sets
Audience research & setup
Ad creative (static images)
Meta Pixel installation
Monthly performance report

Get a quote

Recommended ad spend: PKR 12,000–25,000/mo

Meta Ads questions

Ad spend in Pakistan is billed in USD by Meta. A minimum of PKR 12,000/month in ad spend is recommended for meaningful results. Our management fee (PKR 29,358–55,000/month) is separate and paid in PKR.

Both work well for different audiences. Facebook reaches an older, broader Pakistani demographic (25–55). Instagram is stronger for fashion, lifestyle and younger audiences (18–35). We typically run on both simultaneously for maximum reach.

Yes, and WhatsApp Click-to-Chat is our most recommended ad type for Pakistani service businesses. A user sees your ad and taps 'Send WhatsApp message' — they land directly in a WhatsApp conversation with you. Conversion rates are significantly higher than form-based ads.

Meta (Facebook) bills ad spend directly to your debit or credit card in USD. You can also use a Pakistani prepaid Visa/Mastercard. We help you set up billing during onboarding.

We handle copywriting and provide a creative brief. You typically provide product photos, your logo and any specific offers or messages you want to highlight. For video ads, we provide a script and shot list — you can film with a smartphone.

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