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How we build your digital strategy

1

Discovery — understanding your business

We audit your current digital presence: website, social media, Google ranking, competitor analysis and customer journey. This takes 3–5 days of research.

2

Audience & market analysis

Who is your Pakistani customer? Where do they spend time online? What do they search for? What messaging resonates? We build a clear audience profile.

3

Channel prioritisation

Not every channel works for every Pakistani business. We identify the 2–3 channels that will deliver the best ROI for your specific business type, audience and budget.

4

90-day action plan

A specific, sequenced action plan: what to do in weeks 1–4, 5–8 and 9–12. With resource requirements, estimated costs in PKR and expected outcomes for each action.

5

Strategy presentation & Q&A

We present the strategy via Zoom or in person in Lahore. You ask every question. We refine until you have absolute clarity and confidence to move forward.

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Optional: implementation support

Many clients engage Synix execution teams to implement the strategy after the consultancy engagement — same team, no briefing of a new agency.

Digital strategy consultancy pricing

Free Session

Free
30 minutes · One-off
  • Current situation assessment
  • Top 3 priorities identified
  • General direction provided
Book free session
Most popular

Strategy Project

PKR 75,000
One-time project · 2–3 weeks
  • Full digital audit
  • Audience & competitor analysis
  • Channel prioritisation
  • 90-day action plan
  • Strategy presentation + Q&A
Get a quote

Monthly Advisory

PKR 35,000
Per month · Cancel anytime
  • 2 strategy calls/month
  • Campaign performance review
  • Strategy adjustments
  • Slack/WhatsApp access
Get a quote

Digital strategy questions

A full audit of your current digital presence, audience and competitor analysis, channel prioritisation specific to your business and Pakistan market, a detailed 90-day action plan with PKR budgets, and a strategy presentation with Q&A session.
You can start without a strategy — many Pakistani businesses do. But you'll spend months and money learning what doesn't work. A strategy compresses that learning into 2–3 weeks, saving significant time and budget in the long run.
A marketing plan covers specific campaigns and activities. A digital strategy is the overarching framework that makes the marketing plan decisions: which channels, which audiences, which messages, in what priority order and why.
Yes. Most clients engage Synix execution teams (SEO, paid ads, web design, social media) to implement the strategy. The same team that built the strategy implements it — no briefing of a separate agency required.
2–3 weeks from start to strategy presentation. This includes the audit, research, analysis, plan writing and presentation. We can expedite to 1–2 weeks for an additional fee if urgency requires.
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Start with a free strategy session

30 minutes with a senior Synix consultant. Free, no obligation, real advice.