Performance marketing — pay for results, not just activity
Performance marketing is digital advertising measured purely by business outcomes: leads, sales and revenue. Every PKR you spend is tracked, optimised and justified. No vanity metrics — only measurable ROI.
Digital marketing is a broad term covering all online marketing activities. Performance marketing specifically refers to paid campaigns where you track and optimise for specific business outcomes (leads, sales, ROAS) rather than just reach or impressions.
We set up comprehensive conversion tracking before any campaign launches. You can see exactly how many leads or sales came from each campaign, what each lead cost and what your ROAS is. Monthly reports detail all of this clearly.
A ROAS of 3:1 (PKR 3 revenue for every PKR 1 spent on ads) is generally considered the break-even point once you account for margins. A healthy performance campaign in Pakistan typically achieves 4:1–8:1 ROAS. Ecommerce often achieves higher.
Both work well for Pakistani businesses but for different objectives. Google Ads captures active intent (people searching for your service right now). Meta Ads generates demand by reaching people who may not be searching yet. We often recommend running both simultaneously.
No ethical agency can guarantee specific ROAS as it depends on factors outside their control (your product, price, market, season). We guarantee full transparency, proven methodology and that we treat your budget as carefully as our own.